To help the casuals or maybe your friend that joined late on the server, I think it would be helpful to be able to mentor some one. Giving them reduced cost to improve research/buildings. The mentee has to be at least 3 castles below you and maybe you must know the research/build level they are trying to use.
Cirilla - Realm 61 - Athaly - Order of Chaos
Aluminara - Realm 39 - Neferak - Free Lancing