Well, as mentioned several times on the forums, a new honor shop providing runes, attributes, skill points and mana potions could fix this.
Since no one official is paying any attention to the forums, it is pretty clear that
a) no one cares about feedback
b) this is not the direction lilith wants to go forward
whales will get bored having no enemies and most others will quit, since you can no longer compete in any way.
for my part, i can not even motivate myself to complete the activity quests to get 2 / a couple million runes.
the gap between moderate spenders (around $1000, which is imo a lot for a mobile game) and whales was never small, but it just got bigger and bigger to the point where you could no longer duel without getting zeroed (the 30% attribute buffs) -> playing vs 20-21 maxed out heroes.
there were some facebook promises to fix this, but it does not even matter anymore.
the temple does no longer provide 30% buffs for duels, but you can get more than 100% buffs on hero and troop attack and life, for duels, siege and defense, rendering whales completely invincible. not to mention that this stacks with the attribute buffs as well.
obviously, the next step is the king of nore, which only the biggest 2-3 spenders on a server can get, providing even more buffs and rewards (like runes). on top of this, you can now debuff anyone who might have a chance (to ensure the whale who spent $150.000 is untouchable for another one who "only" spent $100.000.
well, and then the next big update will be the dragon content, which i bet will be the next big cash grab.
there is no point to buy patron or other not completely greedy looking deals, since as long as you don't spend the most on your server, you will be cannon fodder.
the flat numbers on attribute buffs made this pretty clear (1500 vs 1560 command -> 30% buff).
the game had a good potential, but a company ignoring any "non vip" feedback and refusing to communicate just deserve as many 1 star ratings as they can get.
although the ingame mail was funny: "here, we give you 100 linari (1 / 1.000.000+ runes), to please make you give us a good rating!"