I’ve been thinking on this for a while now and I can’t figure out why Lilith makes every hero past the 1st cost so much? I’m no mathematician but most players (non Chinese players anyway) usually only buy one hero+patron. If I had to guess just based off personal experience I would say 1 out of 10 players purchase a 2nd hero. Now let’s say you have a sale or even make the 2nd hero cost like 20$ USD, do you realize how much more money you would make?! Your whales and Chinese would still spend a fortune but that 1 in 10 ratio could easily drop to 1 in 3. Even people like myself who play A LOT and have a decent income would never even consider spending 59.99 let alone 99.99 on a hero that’s bound to a single server. It just sucks being stuck at 1 additional hero! Oh and wtf do you make it so hard to get Nora for?!?!
Disclaimer** I am sure my numbers are nowhere near accurate as I’m sure it differs from server to server, but the overall majority will only buy a single hero at this current market price.