So we all know the end game is....lacking. Biggest problem is that there really isn't an end game in the first place. It just comes down to one kingdom ending everyone's fun and ruining a server. There is no purposeful direction for players to be focused on.
My idea (and this is a very rough outline of an idea I just came up with) is to make it more like risk the board game. Anyone that knows what risk is understands the comparison, taking over cities to take of the continents and ultimately the world. However in risk there is an end, after one person owns all the board the game ends and you would start over. What if we made art of conquest more like a game of risk, with an ending?
Now hear me out. Right now you just want to own the whole server but why? Really it just means you have more mindless pve to log on, do, and log off. But what if after one kingdom owns every territory except the capital areas the map resets? Obviously you would want there to be incentives for the winning kingdom, not game changing buffs but some form of congrats, a trophy if you will. Then the server has 24 hours for any person that wants to play join the server and pick a kingdom, can't be the previous winning kingdom but it can be different from the kingdom they may have played before. Then it gets recycled at the bottom of the list as a .1. So if server 1 ends with icarum winning then 24 hours after the win it would show back up temporarily at the bottom of the server list as 1.1. Server 16 would be 16.1, 58 would be 58.1 and so on.
That was just a random idea that hit me tonight, not sure if this would be a popular idea or may have already been discussed or may have horrible downsides I haven't thought about. Any thoughts you have let me know.