We always put awakening fragments in the purchase bonus events, we are only giving a choice to players to get the fragments from the hero they are awakening at the moment. We might in the future giveaway this item just like we did giveaway essence in recent events.
I'm just sad to see Goram in there. Seriously, 8 months and still unreleased to the shops?
About celestial potion, wasn't this expected already? I see no problem in selling it, it's a very powerful item they can't just give away, and the whale that's going to buy it is already unbeatable because of all his OP heroes. IMO it should even be more expensive so that only those really big whales are able to get it, and not the semi-casual whale that now might go from very hard to beat to almost impossible.